Making the most of a marketing dashboard
With an ever-greater emphasis on accountability and measurement, b-to-b marketers are turning to information dashboards to help them track their departments' opportunities, successes and shortcomings.
View ArticleDashboards must be functional, not flashy to communicate clearly and quickly
Poor information design, especially for creative marketing-types used to consuming data visually, can sentence your dashboard to the worst of all fates-that of not being used.
View ArticleAnalytical Tools For Optimizing Search-Ad Campaigns
NEW YORK (AdAge.com) -- Understanding exactly how potential customers are behaving when they engage the specific keywords of a search-ad camaign is a crucial part of ultimately optimizing the impact...
View ArticleSearch-Ad Behavorial Data Can Lift Sales
NEW YORK (AdAge.com) -- In the auto business, getting buyers into the showroom to kick the tires is the challenge. Online, that test is even steeper. For Discount Tire, the nation's largest independent...
View ArticleA Report From a Google Print Venture Beta Client
NEW YORK (AdAge.com) -- If the great appeal of online advertising is its measurability, how will advertisers benefit -- and more importantly measure the benefit -- of Google's move into print advertising?
View ArticleSurvey finds podcasting growing in popularity among b-to-b marketers
Podcasts seemingly appeared out of nowhere last year, and now, somewhat belatedly, some of the first research about their adoption-particularly in the b-to-b sector-is beginning to appear as well.
View ArticleVirtual trade shows stage a comeback
One of the foundations of b-to-b marketing is the trade show.
View ArticleBlogs gain b-to-b influence
The impact of Weblogs in the b-to-b sector is growing while related technologies such as RSS remain a bit out of the mainstream, according to a new survey from research company KnowledgeStorm and ad...
View ArticleWhat exactly is Web 2.0?
For starters, Web 2.0 is clearly about a more interactive Web that looks and feels more like an application than a static Web page or Web site.
View ArticleNew media survey shows b-to-b users big on video, slow to embrace wikis
In the final of three surveys evaluating the impact of new media and Web 2.0 technologies on b-to-b marketing, webcasting and videocasting scored big, while social networks and wikis proved to be still...
View ArticleMeasuring relationships
With all the excitement about the emergence of Web 2.0—video, podcasts, RSS, AJAX, Flash, social media and more—the real story for b-to-b marketers isn't the flashy new content and interfaces those...
View ArticleMuddling through what Web 2.0 metrics mean
Eric Peterson has written extensively on Web analytics, including the book "Web Analytics Demystified," and runs a blog of the same name at www.webanalytics demystified.com/weblog/.
View ArticleGoogle, Yahoo buy into ad exchanges
Google and Yahoo—already generating massive revenue with search-driven text ads—appear poised to swallow the online advertising market whole.
View ArticleWith content the conduit to customers, marketers must keep up with user trends
B-to-b marketers need to be more sophisticated in their efforts to reach potential buyers with content and update their approaches to search marketing, content registration and syndication to keep up...
View ArticleWeb 2.0 catching on quickly with b-to-b marketers
As quickly as b-to-b marketers assimilate and take advantage of new Web 2.0 technologies, new capabilities are roaring down the pike—at Internet speed—presenting new challenges and opportunities.
View ArticleIntroducing the next generation of tech marketing
Mashups are the pulling together of multiple Web services—via open interfaces—to create something new.
View ArticleMicrosoft, others seek to gauge engagement
Online advertising may be more measurable and accountable than other types of marketing that came before it—but is it measuring and counting the right things?
View ArticleStudy finds campaign manager role growing
While the IDC report focused mainly on marketing roles and processes, marketing departments shouldn't “underestimate the power of technology,” Gerard said.
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